From the Desk of Mike Woo-Ming,, MD
Physician Entrepreneur and Business Owner

We are at a crossroads in medicine.  Our autonomy is eroding.   Reimbursements are dwindling.  According to the latest New York Times article, there are an average of 10 administrators for every physician in this country.

Yes I know you've heard it all before.  Physician burnout.  Moral distress.  Moral injury.  Whatever they call it, the bottom is that many physicians are struggling.  Just like you, I'm tired of the negativity.

About 16 years ago, I saw the writing on the wall.  Trained as a Mayo Clinic family physician and overworked at a group family practice, I loved medicine, but I didn't love what medicine doing to me. Always eager to say "Yes", without an increase in pay.  More call.  Less appreciative patients.  It was not the doctor I envisioned becoming. Eventually I found something that worked for me: entrepreneurship.

The spark for me was finding a mentor who was a multi-millionaire who ran successful online businesses.  I learned about building an online businesses.  I started by selling books online, which became a publishing company.  It then became a consulting company.  Eventually I partnered with someone and started one of the largest online lead generation companies which I was eventually able to sell and retire from corporate medicine.  I now run a successful boutique practice and med spa, leading to the successful development of multiple clinics n Southern California.  I also run a consulting company called BootstrapMD working with physician entrepreneurs.

That is my story in a nutshell.

The good news is that I wasn't alone.  There were other doctors who had also had similar origins, albeit different roads to success.  Many of them I met through conferences or on online groups.  But the biggest problem. is there was not one place where we could all meet.  

Well that all changed earlier this year.  For the first time, I held a closed door workshop in San Diego.  Many of the attendees didn't know what expect.  Heck, I didn't as well.  But what came out was amazing.  

When choosing who could speak at my event,  I had three criteria for each of my speakers.  1) If they were a physician, they could only work 10 hours or less a week.  2) They had another stream of income (or streams of income) that was supplementing them outside of medicine. 3) They were willing to share it with the audience.  The workshop was not only amazing, it was empowering.

We loved doing it so much, we wanted to do it again.  And this time, I am cohosting with one of my original speakers, Dr. Maiysha Clairborne!  Dr. Clairborne was one that really resonated with our audience, and who also shared in my vision.  

Online Course Basics

Doctors are becoming more and more interested in creating products that help them leverage their time and still make the difference they want to make. Online courses are among these products, however many think that producing and creating an online course is a complicated and time consuming process. It doesn’t have to be. In this workshop, we’ll break down the components of creating an online course so that you can see how simple it can be. You’ll walk away with a solid sense of what it takes to create a course of your own, and will be empowered that you can make it happen
within the next 30-60 days.

One of the best ways to get started with generating income from home is to promote other people's products, also known as affiliate marketing.  Yes you can make money in 2019, but there's certain factors you need to be aware of before getting started.  There are also important legal guidelines you need to know as a health care professional.  We will go through it all step by step, how to find affiliate programs, and how to generate traffic through social media and SEO to your websites.

Imagine a world where you are a physician who can work from home. Amazing, right? Well, there’s no need to imagine anymore. We are in a time when physicians can join the virtual workers club. I officially joined that club this year. I can’t wait to share everything I’ve learned along the way, in hopes that you will also join the club of virtual physicians if you so desire. I did it, and you can too. The good news is that I cover clinical, non-clinical, and entrepreneurial ventures, so there is something in this talk for everyone. Best of all, if working from home is a dream of yours, I am here to let you know that your dream can certainly become a reality, and you won’t want to miss out on this opportunity. 

You have spent years acquiring your degree, but are you taking full advantage of your expertise and experience?  More physicians are going into business for themselves and utilizing the power of the internet to get their message out there as a physician influencer and consultant.  Learn how to leverage your knowledge by becoming an in-demand, high paying  physician consultant.  We will discuss the most profitable consulting niches for physicians in 2019, how to "test" your consulting ideas for free, how to find prospective clients who are desperate for your services, and learn how to finally get paid what you are worth.

One of the values of Facebook is the ability to create a group. Groups can be public, closed, or secret. And each group has its own rules. Some are used to openly nurture sales, while others are designed to share information and inspiration, while restricting sales activity. But whichever type you choose, they can be a great way to attract customers
and create a loyal community.

Every online business also needs an email list of potential buyers and loyal customers. But the quantity of subscribers is not as important as the quality. And potential customers are reluctant to share their email address. So online business owners must become sophisticated in their approach to building and maintaining a list.

In this workshop, we'll start by describing how a closed Facebook group grew from zero to 12,000 physician members in three years. Then we'll shift gears and discuss email lists: why they're critically important, how to grow your list, and what to do with it once you have one.

We have spent hundreds of thousands of dollars becoming experts in what we do...and we ARE experts. The problem is that as medical professionals, we are not taught business, entrepreneurship, or marketing and we most certainly are not taught sales. The Stepping into Sales Mastery course is designed to take the mystery out of and empower you around selling as a medical professional. 

What we’ll cover: 

  Adopting the sales mindset 

  Knowing Your Worth

  Getting Clarity on what Your are Actually Selling

  The 5 keys to an effective sales process 

  Dealing With Objections (NOT Rejection)

One of the most challenging things about being a new entrepreneur is shifting from the “I’ve got to do it myself”. This approach is one of the top reasons that business owners get burned out within the first few years of building and running their business. Enter automation. Automation is the key to freeing yourself from the daily “grind” of attracting and keeping clients, allowing you to almost duplicate yourself so you can focus on what you do best. In this workshop we’ll cover the basics of what automation is, all the ways you can automate your business and process, when you know it’s time to automate, and what platforms to use to get started. By the end of the workshop, you’ll know where you are in your process, and what steps are next to take to begin leveraging your time and creating more workability in your business and life.

The dates are Saturday, October 5- Sunday October 6, 2019 in Atlanta, GA.  It will be held at the  SpringHill Suites Atlanta Airport Gateway Hotel.  An Optional Pre-Event Workshop will Start on the afternoon of Friday, October 4.

It will be held at the SpringHill Suites Atlanta Airport Gateway Hotel.  2091 Convention Center Concourse College Park, Georgia 30337.  (1 mile from the Atlanta Airport.) . We have a special discount link for attendees.  You can book your hotel room here >>

Because of limited seating, every attendee must purchase a ticket.

As this workshop is geared to those attendees with a healthcare background so nurse practitioners, registered nurses, physician assistants are also welcome to attend.  

No it is not required.  Just an open mind!

The event will start on Saturday and Sunday, October 5-6 at 9am and end about 5pm.  For those attending the optional pre-event workshop will start on Friday, October 4 at 1pm. We recommend flying in the day before the workshop and leaving on Monday.

Attendees should wear business casual.